Crowdsourcing: Global Search and the Twisted Roles of Consumers and Producers

Robert Bauer and I wrote an article on crowdsourcing (Crowdsourcing: Global Search and the Twisted Roles of Consumers and Producers), which is forthcoming in Organization — Special Issue: Organizations and their Consumers edited by Yiannis Gabriel, Marek Korczynski and Kerstin Rieder.

This paper grew out of a dialogue that started two years ago. The starting point was the interest how crowdsourcing could contribute to innovative efforts of the firm. Without any doubt, a growing number of articles from various disciplines dedicate their attention to crowdsourcing. Robert Bauer and I share the fascination – for this very reason we seek to further stimulate the debate not only on how crowdsourcing creates value, but also about the societal consequences, and thus, the sustainability of crowdsourcing.

You can download the last version of our article here.

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